Aluminum Athletic Equipment Co. :

About Us: The AAE Difference

Better design begins with better understanding.

In 1950, when collegiate hurdle star, graduate engineer, scholastic coach and AAE company founder, John Marzucco, invented and patented the first rocker hurdle, he established a philosophy of designing and building athletic equipment from the coach’s point of view. Today, over 60 years later, we carry on that tradition. We still look at each product we make from the athlete’s and coach’s perspective first. Then we manufacture in all the quality and advantages that will make a real difference in performance for you.

 Quality is an ongoing passion.

Not every seller of athletic equipment is a manufacturer. But we insist on designing and making most everything we offer because it’s the best way to assure that you get superior quality with every AAE product.

AAE designers are never quite satisfied – always listening, always looking for ways to make your athletic equipment better. Constant evaluation of product performance, materials, durability, ease of maintenance are major criteria in the process we call “continuous innovation”. Every detail of every product gets our full attention because excellence is measured by the sum of the small things. And every item we offer is field-tested by high school and college coaches and their athletes to ensure safety, quality and peak performance for your programs.

Innovation that makes a difference.

Many companies claim to innovate. Certainly, generating new concepts is a momentous task in itself. But innovations that don’t offer real benefits and practicality can become a nightmare. Case in point, in 1952 we patented the first self-adjusting hurdle with an elaborate series of weights and pulleys. It worked, but it was headed toward becoming a maintenance nightmare for our customers. It spawned another, more practical concept of self-adjusting weights that resolved the maintenance and durability issues. Today, ours is the most imitated rocker hurdle in the industry. When the University of Pennsylvania came to AAE with a concept for a multi-task, moveable unit for their sports fields it was hard to imagine that we’d ever create a product called the “Donkey”. It has become a practical and versatile portable press box that is easily moved from field to field and can be used for nearly all sports. We took an idea that had multiple objectives and engineered it into a single product.

Sometimes custom equipment is the best answer.

When customers have unique requirements, resizing the equipment, adding on extensions or simply to color or logotize the equipment, customization becomes important. Oftentimes, customers want to be an integral part of the design. Many athletic professionals have years of experience that tells them what will work best under special conditions and if they can work with a manufacturer to engineer in special features it creates substantial value. Because AAE has its own manufacturing facility and many materials on hand, it lends itself to collaboration and customization.

Working with architects and contractors.

Don’t take a chance with your permanent, sports field equipment. Why risk it? In the broad scope of things, the equipment you choose to put on the field may seem to be a small part of the picture, yet is critical to meeting your construction deadline. The big issues are overall design, structural integrity and competition surfaces; however, criticism of the facility can come from anywhere. So why choose permanent equipment strictly on price and run the risk of watching the job sour in front of you because of a goal failure, curbing installation problems or other in-ground equipment breakdowns. Give yourself the peace of mind of knowing your permanent equipment supplier has the experience and capability to have you covered. All the specs are just a click away. The AAE website has design drawings, assembly information, maintenance tips and installation instructions that are easy to use for both architects as well as construction personnel. They are in PDF form or CAD compatible, so everyone can access what they need.

Planting the seeds of partnership.

For decades, AAE products were only available for purchase directly from AAE. But one thing you can always count on is… “change”. In response to an evolving marketplace, AAE is in the midst of creating its own dealer network comprised of only the most professional and reputable firms throughout the country. For the first time ever, our many unique and exclusive products will be available through additional channels of distribution – allowing coaches and athletic directors to purchase previously unavailable items right from their local dealer.

AAE strives to create strong, positive relationships with our customers from their very first purchase. So whether a dealer or an end-user, we view our commitment with equal importance. The ultimate goal is to exceed expectations with AAE’s top-quality products and deliver “The Wow Factor” when it comes to customer service and support.

All content ©2016 Aluminum Athletic Equipment Co.